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1 season's target
■ The achievement that a team hopes to attain during a coming season.■ Vor einer Spielzeit angestrebte Ziele einer Mannschaft. -
2 season's aim
■ The achievement that a team hopes to attain during a coming season.■ Vor einer Spielzeit angestrebte Ziele einer Mannschaft. -
3 season's objective
■ The achievement that a team hopes to attain during a coming season.■ Vor einer Spielzeit angestrebte Ziele einer Mannschaft. -
4 Saisonziel
■ Vor einer Spielzeit angestrebte Ziele einer Mannschaft.■ The achievement that a team hopes to attain during a coming season. -
5 objectif de la saison
Résultat que cherche à obtenir une équipe durant la saison.The achievement that a team hopes to attain during a coming season.Syn. season's target, season's aimDictionnaire Français-Anglais (UEFA Football) > objectif de la saison
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6 dead
1. adjective1) tot[as] dead as a doornail/as mutton — mausetot (ugs.)
I wouldn't be seen dead in a place like that — (coll.) keine zehn Pferde würden mich an solch einen Ort bringen (ugs.)
2) tot [Materie]; erloschen [Vulkan, Gefühl, Interesse]; verbraucht, leer [Batterie]; tot [Telefon, Leitung, Saison, Kapital, Ball, Sprache]the phone has gone dead — die Leitung ist tot
3) (expr. completeness) plötzlich [Halt]; völlig [Stillstand]; genau [Mitte]dead silence or quiet — Totenstille, die
dead calm — Flaute, die
dead faint — [totenähnliche] Ohnmacht
4) (benumbed) taub5) (exhausted) erschöpft; kaputt (ugs.)2. adverb1) (completely) völligdead easy or simple/slow — kinderleicht/ganz langsam
‘dead slow’ — "besonders langsam fahren"
dead drunk — stockbetrunken (ugs.)
2) (exactly)dead on target — genau im Ziel
3. noundead on two [o'clock] — Punkt zwei [Uhr]
1)in the dead of winter/night — mitten im Winter/in der Nacht
2) pl. the dead: die Toten Pl.* * *[ded] 1. adjective2) (not working and not giving any sign of being about to work: The phone/engine is dead.) tot2. adverb(completely: dead drunk.) völlig- academic.ru/18635/deaden">deaden- deadly 3. adverb- dead end- dead-end
- dead heat
- dead language
- deadline
- deadlock* * *[ded]I. adjshe's been \dead for three years sie ist [schon] drei Jahre totto be \dead on arrival beim Eintreffen ins Krankenhaus bereits tot sein\dead body Leiche fto drop \dead tot umfallento shoot sb \dead jdn erschießento be shot \dead erschossen werden2. inv (obsolete, not active) custom ausgestorben; feelings erloschen; (gone out) fire erloschen, aus fam; railway line stillgelegtacid rain has become a \dead issue über sauren Regen spricht heute keiner mehrmy cigarette is \dead meine Zigarette ist ausgegangen; (no longer in use)are these tins \dead? brauchst du diese Dosen noch?\dead language tote Sprache\dead volcano erloschener Vulkanmy legs have gone \dead meine Beine sind eingeschlafen\dead performance glanzlose Vorführung\dead capital totes Kapitalto be \dead on one's feet zum Umfallen müde seinand then the phone went \dead und dann war die Leitung totthe phone has gone \dead die Leitung ist totthe line went \dead die Leitung brach zusammenthat remark was a \dead giveaway diese Bemerkung sagte alleswow, \dead centre! hui, genau in die Mitte!to be in a \dead faint in eine tiefe Ohnmacht gefallen sein\dead silence Totenstille fwe sat in \dead silence keiner von uns sagte auch nur ein Wortto come to a \dead stop zum völligen Stillstand kommen▪ to be \dead tief und fest schlafento be \dead to the world fest eingeschlafen [o fam total weg] sein\dead ball toter Ball (Ball, der ohne Bewertung ins Aus geht)14.▶ to be \dead and buried tot und begraben sein▶ to be a \dead ringer for sb ein Doppelgänger von jdm sein, für jdn durchgehen können▶ I wouldn't be seen \dead in that dress so ein Kleid würde ich nie im Leben anziehen▶ I wouldn't be seen \dead in that pub in diese Kneipe [o ÖSTERR dieses Beisl] [o SCHWEIZ diese Beiz] würden mich keine zehn Pferde bringenII. advI'm \dead beat ich bin todmüdeyour analysis is \dead on target deine Analyse trifft genau ins Schwarzeyou're \dead right du hast vollkommen [o absolut] Recht!“\dead slow” „Schritt fahren“\dead certain todsicher fam\dead drunk stockbetrunkento have been \dead lucky Schwein gehabt haben slto be \dead set against sth absolut gegen etw akk seinto be \dead set on sth etw felsenfest vorhaben\dead silent totenstill\dead still regungslos\dead tired todmüdethe town hall is \dead ahead die Stadthalle liegt direkt da vorneto be \dead in the centre genau in der Mitte sein\dead on five o'clock Punkt fünf\dead on target genau im Ziel\dead on time auf die Minute genau3.▶ to stop \dead in one's tracks auf der Stelle stehen bleiben▶ to stop sth \dead in its tracks etw völlig zum Stillstand bringenhis political career was stopped \dead in its tracks seine politische Karriere fand ein jähes Ende▶ \dead straight:are you coming to the party? — \dead straight I am gehst du auf die Party? — darauf kannst du wetten! fam▶ to tell sb sth \dead straight jdm unverblümt die Wahrheit sagenIII. n1. (people)you're making enough noise to wake the \dead! bei dem Lärm kann man ja Tote aufwecken!let the \dead bury the \dead lasst die Toten die Toten begrabento come back from the \dead (come back to life) aus dem Jenseits zurückkommen, von den Toten zurückkehrento show [some] respect for the \dead den Toten Respekt zollen [o erweisen2.to rise from the \dead (recover from an illness) [von den Toten] auferstehen, wieder auferstehen iron; SPORT sich akk fangen3. (right in the middle)in the \dead of night mitten in der Nachtin the \dead of winter im tiefsten Winter* * *[ded]1. adj1) tot; plant abgestorben, tothe has been dead for two years — er ist seit zwei Jahren tot
to shoot sb dead — jdn erschießen or totschießen (inf)
you're dead meat ( if you come back here) (inf) — du bist ein toter Mann(, wenn du noch mal hierhin zurückkommst) (inf)
are these glasses/bottles dead? — können diese Gläser/Flaschen weg?
to be dead and buried, to be dead in the water — tot und begraben sein
See:11) (TYP)2. adv1) (= exactly) genauto be dead on time — auf die Minute pünktlich kommen; (clock) auf die Minute genau gehen
dead drunk — total betrunken, stockvoll (inf)
he was dead lucky — er hat Schwein gehabt (inf), er hat irrsinnig Glück gehabt
"dead slow" — "Schritt fahren"
3)to stop dead — abrupt stehen bleiben or (talking) innehalten
3. n1)2)in the or at dead of night —
* * *dead [ded]1. tot, gestorben:dead and gone tot und begraben (a. fig);be dead to the world umg hinüber sein:a) eingeschlafen seinb) das Bewusstsein verloren habenc) sinnlos betrunken sein;play dead sich tot stellen;a) gehirnamputiert sein pej,b) keinerlei geistige Interessen haben;dead man’s handle BAHN Sicherheitsfahrschaltungstaster m, SIFA-Taster m;wait for a dead man’s shoesa) auf eine Erbschaft warten,b) warten, bis jemand stirbt, damit man in seine Position nachrücken kann;he is dead of pneumonia er ist an Lungenentzündung gestorben;he is a dead man fig er ist ein Kind des Todes, er ist ein toter Mann;2. tot, leblos:dead matter tote Materie ( → A 23)3. totenähnlich, tief (Schlaf):be in a dead faint in tiefer Ohnmacht liegen4. umg restlos fertig, todmüde, zu Tode erschöpft5. unzugänglich, unempfänglich ( beide:to für):be dead to pity keinerlei Mitleid haben6. taub ( to advice gegen Ratschläge)7. gefühllos, abgestorben, erstarrt (Finger etc):go dead (jemandem) einschlafen ( → A 11)to gegen)9. tot, ausgestorben:dead language tote Sprache10. überlebt, veraltet (Sitten etc)11. erloschen (Feuer, Vulkan, Leidenschaft etc):go dead ausgehen (Zigarette etc)( → A 7)12. tot, geistlos13. unfruchtbar, tot, leer, öde (Gegend etc)15. JURa) ungültig (Abmachung etc)b) bürgerlich tot16. langweilig, öd(e) (Party etc)17. tot, nichtssagend, farb-, ausdruckslosdead market flauer Markt19. WIRTSCH tot (auch allg Wissen etc), gewinn-, umsatzlos:dead assets pl unproduktive (Kapital)Anlage;dead capital (stock) totes Kapital (Inventar)20. TECHa) außer Betrieb, tot:dead track totes Gleisb) defekt (Ventil etc):dead engine ausgefallener oder abgestorbener Motorc) leer (Batterie)22. ELEK strom-, spannungslos, tot23. TYPO abgelegt:dead matter Ablegesatz m ( → A 2)dead floor Blend-, Blindboden m;dead window totes Fenster25. Sack… (ohne Ausgang):dead street Sackgasse f26. dumpf, klanglos, tot (Ton)27. matt (Augen, Farben etc):dead gilding matte Vergoldung28. schal, abgestanden (Getränk)29. verwelkt, dürr, abgestorben (Blumen etc)30. (akustisch) tot:31. völlig, absolut, restlos, total:dead certainty absolute Gewissheit;dead silence Totenstille f;dead stop völliger Stillstand;come to a dead stop schlagartig stehen bleiben oder aufhören; → calm A 2, cert, earnest1 B, loss 1, ringer2 432. todsicher umg, unfehlbar (Schütze etc)a dead push ein verzweifelter, aber vergeblicher StoßB s1. stillste Zeit:in the dead of night mitten in der Nacht;the dead of winter der tiefste Winterrise from the dead von den Toten auferstehen;the dead and the living die Lebenden und die TotenC adv1. umg restlos, absolut, völlig, gänzlich, total:the facts are dead against him alles spricht gegen ihn;be dead asleep im tiefsten Schlaf liegen;dead beat umg wie erschlagen, fix und fertig;dead black tiefschwarz;dead drunk sinnlos betrunken;be dead right hundertprozentig recht haben;“dead slow” AUTO „Schritt fahren!“;dead straight schnurgerade;dead tired todmüde2. plötzlich, abrupt:stop dead (in one’s tracks) abrupt stehen bleiben oder aufhören3. genau, direkt:dead against genau gegenüber von (od dat);be dead set on ganz scharf sein auf (akk) umg* * *1. adjective1) tot[as] dead as a doornail/as mutton — mausetot (ugs.)
I wouldn't be seen dead in a place like that — (coll.) keine zehn Pferde würden mich an solch einen Ort bringen (ugs.)
2) tot [Materie]; erloschen [Vulkan, Gefühl, Interesse]; verbraucht, leer [Batterie]; tot [Telefon, Leitung, Saison, Kapital, Ball, Sprache]3) (expr. completeness) plötzlich [Halt]; völlig [Stillstand]; genau [Mitte]dead silence or quiet — Totenstille, die
dead calm — Flaute, die
dead faint — [totenähnliche] Ohnmacht
4) (benumbed) taub5) (exhausted) erschöpft; kaputt (ugs.)2. adverb1) (completely) völligdead easy or simple/slow — kinderleicht/ganz langsam
‘dead slow’ — "besonders langsam fahren"
dead drunk — stockbetrunken (ugs.)
2) (exactly)3. noundead on two [o'clock] — Punkt zwei [Uhr]
1)in the dead of winter/night — mitten im Winter/in der Nacht
2) pl. the dead: die Toten Pl.* * *adj.abgestorben adj.außer Betrieb ausdr.stromlos adj.tot adj.öd adj. -
7 ♦ off
♦ off (1) /ɒf/avv.1 via; lontano; distante; a distanza; alla larga: They went off in a hurry, sono andati via in fretta; DIALOGO → - Discussing bets- Where are you off to?, dove te ne vai?; DIALOGO → - Going on holiday 1- I'm off on holiday tomorrow, domani parto per le vacanze; The road is two miles off, la strada è lontana due miglia (o è a due miglia di distanza); Keep off!, sta' alla larga!2 (in loc. col verbo to be, è idiom.; per es.:) to be well [badly] off, essere in buone [cattive] condizioni finanziarie; The lid was off, il coperchio era venuto via (o era stato tolto); They're off, sono partiti; se ne sono andati; I must be off, devo andarmene; Their engagement is off, il fidanzamento è rotto; The deal is off, l'affare è sfumato; The trip is off, la gita non si fa più; The gas is off, il gas è spento; ( anche) hanno tolto il gas; The hot water is off, manca l'acqua calda; The meeting is off, la riunione è sospesa; The staff is off today, il personale fa vacanza oggi; (elettr.) The switch is off, l'interruttore è disinserito; The electricity is off, hanno tolto la corrente; (autom., mecc.) The clutch is off, la frizione è disinnestata4 (nei verbi frasali, è idiom.; per es.:) to come off, staccarsi, ecc.; to cut off, tagliare, staccare, ecc. (► to come, to cut, ecc.)5 di sconto: I managed to get 50 dollars off, riuscii ad avere uno sconto di (fam.: a tirare giù) 50 dollari6 ( Borsa, fin.) ( di titoli) in ribasso; giù, sotto (fam.): Oils are off ten points today, oggi le azioni petrolifere sono sotto di dieci punti● far off, lontano, lungi: Christmas is not far off, il Natale non è lontano □ from far off, da lungi, di lontano □ to finish off a piece of work, finire (o portare a termine) un lavoro □ to get off to a good start, partire con il piede giusto (fig.) □ on and off (o off and on), a intervalli; in modo intermittente: It has been snowing on and off since yesterday, nevica a intervalli da ieri □ Off with you!, va' via!; vattene!; fuori dai piedi! □ My holidays are only two weeks off, mancano solo due settimane alle mie vacanze □ Let's take a day off, prendiamoci un giorno di vacanza □ DIALOGO → - Absence 1- I need some time off work, ho bisogno di prendermi un periodo di vacanza □ DIALOGO → - Asking about the family- She's still off work, non ha ancora ripreso a lavorare □ right off (o straight off), subito; immediatamente □ Off we go!, si parte! □ Off with his head!, tagliategli la testa! □ Hands off!, giù le mani! □ Hats off!, giù il cappello! □ How are you off for clean shirts?, come sei messo (o come stai) a camicie pulite?♦ off (2) /ɒf/prep.1 da; lontano da; fuori di; giù da: I stepped off the bus, scesi dall'autobus; Get off my feet!, scendimi dai piedi!; non starmi sui piedi!; to get off one's horse, smontare da cavallo; The cover has come off my book, mi s'è staccata la copertina dal libro; The cottage stands off the main road, la villetta è lontana dalla strada maestra; The car is off the road, l'automobile è fuori (o è uscita di) strada2 (naut.) all'altezza di; al largo di; a poca distanza da: The ship was off the island, la nave era al largo dell'isola; The lighthouse is just off the coast, il faro è a poca distanza dalla costa3 in meno di; con lo sconto di; He gave me five per cent off the list price, mi ha tolto il cinque per cento dal prezzo di listino4 di; per mezzo di; con: He lived off the fat of the land, viveva delle abbondanti risorse della terra; aveva ogni ben di Dio; to dine off a leg of mutton, pranzare con una coscia di castrato; to eat off silver plate, mangiare usando piatti d'argento5 fuori: The ship was driven off her course, la nave è stata spinta fuori rotta; to be off duty, essere fuori servizio● ( radio, TV) off the air, non in onda (avv.) □ ( sport) off the ball, che non ha la palla, che non è sulla palla: He was fouled off the ball, ha subito il fallo mentre non era in possesso della palla □ ( baseball: del ‘corridore’) to be off base, non essere in base; essere fuori base □ off the beaten track, ( di un luogo) isolato, fuori mano; (fig.) insolito, fuori dell'ordinario, straordinario, originale □ (mecc.) to be off centre, essere fuori centro □ to be off colour, essere del colore sbagliato; ( di persona) essere indisposto, stare poco bene; essere in giornata nera; ( USA, di barzelletta, battuta ecc.) essere un po' indecente, spinto (fig.) □ ( sport) to be off the field (o the pitch), essere fuori campo; non giocare; fare panchina □ ( sport) to be off one's game, giocare peggio del solito □ ( sport e fig.) to be off guard, non stare in guardia; scoprirsi □ to be off one's head, essere andato giù di testa; essere ammattito □ (mil. e fig.) off limits, in zona proibita; ( cartello) ‘zona invalicabile’ □ (fig. fam.) off the map, inesistente; passato; svanito □ (fig.) off the point, non pertinente; che non c'entra; a sproposito □ ( calcio, ecc.) Off the post!, palo! □ off the record, ufficiosamente; in confidenza □ (tur.) off season, fuori stagione □ (geol.) off shore, fuori costa; in ambiente neritico □ to be off target, mancare il bersaglio; ( calcio, ecc.) non andare a segno: His header was off target, il suo colpo di testa è andato a vuoto □ to be off the track, essere fuori strada ( anche fig.); ( sport) essere uscito di pista; (fig.) essere sulla pista sbagliata □ an alley off Main Street, una viuzza che si diparte dal Corso □ to get off the subject, uscire dal seminato (fig.); divagare □ to speak off the record, parlare ufficiosamente ( non in veste ufficiale).off (3) /ɒf/a.2 laterale; secondario; di secondaria importanza: in an off street, in una strada laterale; in una via secondaria3 (spec. ingl.) destro; di destra (cfr. near /2/, def. 2): the off side of the road, il lato destro della strada; the off horse, il cavallo di destra ( d'una pariglia)4 piccolo; esiguo; scarso; cattivo; deludente; vago: Profits are off this year, i guadagni sono esigui quest'anno; His performance was rather off, la sua recitazione è stata alquanto deludente; There's only an off chance of your being right, c'è solo una vaga possibilità che tu abbia ragione5 ( di cibo) non fresco; passato; guasto: This fish is a bit off, questo pesce non è proprio fresco; DIALOGO → - Complaining about the food- This meat smells off to me, dall'odore direi che questa carne è andata a male6 ( di pietanza o piatto) finito; esaurito: ( al ristorante) ‘Sorry, chicken is off’, ‘mi dipiace, ma il pollo è finito’8 (elettr.) disinserito; staccato; spento: The ( electric) iron is off, il ferro (da stiro) è staccato9 (mecc.) disinserito; disinnestato● an off day, un giorno libero (o di vacanza); (fam.) una giornata nera, una giornata no: She has off and on days according to her mood, ella ha giornate sì e giornate no, secondo l'umore □ (elettr.) the off switch, l'interruttore per spegnere (per scollegare, ecc.) □ off year, (agric.) anno in cui le piante non danno frutto; anno no (fam.); (polit., USA) anno in cui si tengono elezioni ma non le presidenziali □ on the off chance that…, nel caso improbabile che…; caso mai…: on the off chance he should come, caso mai venisseFALSI AMICI: off non significa off nel senso italiano di alternativo. off (4) /ɒf/nei composti: ( radio, TV) off-air, (agg.) relativo alle trasmissioni; per (o dei) programmi; (avv.) quando non è in onda: Sheila is totally different off-air, Sheila è totalmente diversa quando non è in onda; ( USA) off-air reporter, cronista che lavora per la televisione, senza apparire sullo schermo; off-balance, sbilanciato; che ha perso l'equilibrio; (avv.) alla sprovvista; (fin.) off-balance sheet, fuori bilancio ( di finanziamenti, operazioni, ecc.); ( Borsa, USA) off-board, fuori borsa; off-board market, mercato terziario (o ristretto); mercatino (fam.); off-board securities, titoli non quotati (in Borsa); (econ.) off-the-books work, lavoro nero; (teatr., USA: di uno spettacolo) off-Broadway, ‘off-Broadway’, sperimentale; non commerciale ( e che costa poco); (fotogr., TV) off-camera, non inquadrato; non ripreso; off-centre, (mecc.) fuori centro, scentrato; (elettron.) eccentrico; off-colour, indisposto, malaticcio; ( USA, di barzelletta, battuta ecc.) un po' indecente, spinto (fig.); (fin.) off-cover, fuori copertura; senza garanzia; (fam.) off-the-cuff, improvvisato; ( di un discorso) fatto a braccio: to give an off-the-cuff speech, parlare a braccio; (ling.) off-glide, metastasi; an off-guard moment, un momento in cui non si sta in guardia; off-hand ► offhand; (mus. e fig.) off-key, stonato; non intonato; (farm., med.) off-label, off-label (detto di farmaco che viene assunto in circostanze non previste o non consigliate dal produttore); off-licence, (agg.) ( di negozio) autorizzato a vendere alcolici soltanto in confezioni da asporto; (sost., ingl.) negozio di vini, birra e liquori; bottiglieria; ( anche) banco di vendita ( di pub o albergo) di alcolici da consumare altrove; off-licensee, chi è in possesso di una ► «off-licence» ( sopra); off-limits, (mil.) in cui è proibito entrare; (fig.) proibito, vietato; off-line ► offline; (fin.) off-market, fuori mercato: off-market deals, operazioni fuori mercato; (spec. polit.) off-message, non allineato ( con la politica del proprio partito); (spec. farm.) off-patent, a brevetto scaduto; fuori brevetto: off-patent drugs, farmaci a brevetto scaduto; off-peak, ( di energia elettrica, gas, ecc.) erogato in ore di basso consumo; (trasp.: del traffico) non di punta, normale; (tur.) di (o in) bassa stagione: (ferr., ecc.) off-peak service, servizio normale; off-peak rate (o tariff) tariffa ordinaria ( di un trasporto o servizio); off-the-peg, ( d'abito) bell'e fatto, confezionato, di serie; (fig.) preconfezionato, standard; ( sport: sci) off-piste, fuori pista; ( di un immobile) ( bought) off plan, (acquistato) sulla carta; (market.) off-price, vendita a prezzo scontato; (tipogr.) off-print, estratto ( di giornale, ecc.); (fam.) off-putting, scostante; fastidioso; sgradevole; (fam. USA) off-the-rack = off-the-peg ► sopra; ( di notizia, ecc.) off-the-record, da non verbalizzare; non ufficiale; ufficioso; (trasp.) off-road vehicle, fuoristrada ( l'automezzo); off-roader, fuoristrada ( il mezzo); ( anche) fuoristradista; ( sport) off-roading, il fuoristrada ( l'attività, le gare); (market., ingl.) off-sale, vendita di alcolici da asporto ( detti off-sales); (cinem., TV) off-screen, che non compare sullo schermo; fuori campo; (market., tur.) off-season, stagione morta, bassa stagione; (agg.) della bassa stagione: off-season prices, prezzi della bassa stagione; (market.: di un articolo) off-the shelf, fatto in serie, standard; off-the-shoulder blouse, camicetta in stile gitano ( che lascia le spalle nude); ( cricket) off side ► off (5), def. 2; off-stage ► offstage; (autom.) off-street parking, parcheggio su terreno privato ( non su strada); (ipp.) off-track betting, scommesse sui cavalli (da corsa) che avvengono fuori dei locali dell'ippodromo ( con allibratori privati); ( ciclismo, ecc.) off-track race, corsa fuoristrada; ( sport) off-track race rider, fuoristradista; (comm.) off-trade, vendita di alcolici da asporto; ( slang) off-the-wall, assurdo, bizzarro, stravagante, pazzesco; off-white, bianco avorio, bianco isabella, biancosporco; (polit., USA) off-year election, elezioni politiche che si tengono in un anno in cui non si svolgono le presidenziali.off (5) /ɒf/n.1 (fam., spec. sport) via; partenza; inizio ( di una corsa, ecc.): The off was delayed twice, il via è stato rinviato due volte● from the off, dall'inizio; dal principio □ (fig.) I've had my offs and ons, ho avuto i miei alti e bassi.off (6) /ɒf/inter.(to) off /ɒf/A v. t.B v. i. -
8 pieno
1. adj full (di of)( non cavo) solidin pieno giorno in broad daylightin piena notte in the middle of the night2. m: nel pieno dell'inverno in the depths of wintermotoring fare il pieno fill up* * *pieno agg.1 full (of sthg.) (anche fig.); filled (with sthg.) (anche fig.): pieno fino all'orlo, full to the brim; un bicchiere pieno d'acqua, a glass full of water; una bottiglia mezza piena, a half-full bottle; un bicchiere pieno, a full glass; una casa piena di gente, a house full of people; compito pieno di errori, exercise full of mistakes; pieno di bontà, buon senso, full of kindness, good sense; pieno di gioia, ammirazione, entusiasmo, full of (o filled with) joy, admiration, enthusiasm; pieno di idee, full of ideas; pieno di sole, luce, full of sun (light), light; impresa piena di pericoli, enterprise fraught with danger; sguardo pieno di tristezza, glance full of sadness; aveva gli occhi pieni di lacrime, his eyes were full of tears; non parlare con la bocca piena, don't speak with your mouth full; la stanza era piena di fumo, the room was full of (o filled with) smoke; la valigia è già piena, the suitcase is already full; essere pieno di debiti, to be deep in debt; essere pieno di guai, to have more than one's share of troubles (o to have a load of trouble); essere pieno di lavoro, to be up to one's eyes in work; essere pieno di speranze, to be full of hope // pieno come un uovo, chock-full // pieno zeppo, full up: il treno era pieno zeppo, the train was overcrowded; non ne voglio più, sono pieno, I won't have any more, I'm full // pieno di ogni ben di Dio, blessed with everything // pieno di sé, full of himself // a piene mani, abundantly // a piene vele, with all sails set (o under full sail) // a piena velocità, at full speed // a piena voce, aloud // in pieno, ( completamente) completely (o entirely o fully o quite); ( esattamente) exactly; ( nel mezzo) in the middle: ha ragione in pieno, he is quite right; la sua osservazione lo colse, colpì in pieno, his remark went home // in pieno giorno, in full (o broad) daylight; in pieno inverno, in the dephts of winter; in piena notte, at dead of night // in piena stagione, at the height of the season // in pieno viso, right (o full) in the face // nel pieno vigore delle forze, at the height of one's powers // pagine piene, ( fitte) closely-written pages // suono, colore pieno, full (o rich) sound, colour; una voce piena, a full voice // ho le tasche piene di questo lavoro, I am fed up with this work; ne ho piene le tasche!, I am fed up with it! // arrivare a piena maturità, to come to full maturity // respirare a pieni polmoni, to breathe deeply2 ( paffuto, in carne) full, plump, chubby: gote piene, full (o plump) cheeks; un viso pieno, a chubby face◆ s.m.1 ( colmo) height; ( mezzo) middle: nel pieno della notte, at dead of night; nel pieno della stagione, at the height of the season; nel pieno dell'estate, at the height of summer; nel pieno dell'inverno, in the depths of winter // nel pieno della gioventù, in the flower of one's youth3 ( carico completo) ( di nave) full cargo; (di carro ecc.) full load // fare il pieno ( di benzina), to fill up* * *['pjɛno] pieno (-a)1. agg1) (gen) full, (giornata, vita) full, busyun bicchiere pieno d'acqua — a glass full of water o filled with water
2) (completo: successo, fiducia) total, complete3) (muro, mattone) solid4)a piene mani — abundantlyè una persona che dà a piene mani — he (o she) is very generous
a pieni voti — (eleggere) unanimously
pieno di sé — full of oneself, self-important
in pieno — (completamente: sbagliare) completely, (colpire, centrare) bang o right in the middle
2. sm1)fare il pieno (di benzina) Auto — to fill up (with petrol Brit o gas Am)
il pieno, per favore — fill her up, please
2) (colmo) height, peak* * *['pjɛno] 1.1) (colmo) fullpieno zeppo — [ luogo] packed, crammed, chock-a-block; [valigia, borsa] bulging (di with)
una giornata, vita -a — fig. a busy o full day, life
2) (non vuoto) [mattone, muro] solid3) (florido) [gote, viso] plump, round4) (completo) [potere, adesione] full; [soddisfazione, successo] complete2.sostantivo maschilefare il pieno di — to fill up with [acqua, carburante]; fig. [ museo] to get a lot of [ visitatori]
2) in pieno3) nel pieno dinel pieno dell'inverno — in the dead o dephts of winter
••* * *pieno/'pjεno/1 (colmo) full; pieno fino all'orlo filled to the brim; pieno zeppo [ luogo] packed, crammed, chock-a-block; [valigia, borsa] bulging (di with); una stanza -a di fumo a smoke-filled room; aveva gli occhi -i di lacrime his eyes brimmed with tears; essere pieno di sé to be full of oneself; essere pieno di soldi to be made of money; non parlare con la bocca -a! don't speak with your mouth full! una giornata, vita -a fig. a busy o full day, life2 (non vuoto) [mattone, muro] solid3 (florido) [gote, viso] plump, round4 (completo) [potere, adesione] full; [soddisfazione, successo] complete; a tempo pieno full-time; in -a forma in good form; luna -a full moon5 (nel bel mezzo di) in pieno volto full in the face; in -a notte in the middle of the night; in -a campagna in the depths of countryside; in pieno maggio right in the middle of May; in pieno giorno in broad daylight; in pieno inverno in midwinter1 (di serbatoio) fare il pieno di to fill up with [acqua, carburante]; fig. [ museo] to get a lot of [ visitatori]; il pieno per piacere fill it up please2 in pieno l'aereo si è schiantato in pieno contro l'edificio the plane crashed straight into the building; centrare in pieno il bersaglio to hit the target in the centre3 nel pieno di nel pieno dell'inverno in the dead o dephts of winter; nel pieno della guerra in the midst of war; nel pieno delle proprie forze at the height of one's powerpieno fino agli occhi o come un uovo full to bursting point. -
9 eludir
v.1 to avoid.eludir a la prensa to avoid the pressElude sus responsabilidades a menudo He often avoids his responsibilities.2 to elude, to be out of the grasp of, to be out of someone's grasp, to get out of someone's grasp.El significado de esto elude a Ricardo The significance of this eludes Richard.* * *1 (responsabilidad, justicia, etc) to evade2 (pregunta) to avoid, evade; (persona) to avoid* * *VT1) (=evitar) [+ problema, responsabilidad] to evade; [+ control, vigilancia] to dodge; [+ pago, impuesto] to avoidno eludas mis preguntas — don't evade o avoid my questions
2) [+ persona] to avoid* * *verbo transitivoa) <problema/compromiso/pago> to evade, avoidb) < persona> to avoid* * *= bypass [by-pass], dodge, elude, escape, evade, deflect, parry, baulk [balk, -USA], fend off, steer + clear of, give + Nombre + a wide berth, duck out of, steer away from.Ex. She repeatedly bypassed the catalog because she was an inveterate fiction reader and approached the A section of the fiction shelf expecting to find Sholom Aleichem under ALEICHEM.Ex. But he was wiry and wily, too, and he could often out-run, track, back-track, double-back, and finally dodge unseen in the subway.Ex. The definition of a 'work' has eluded cataloguers for many years, and AACR2 has not found a solution.Ex. Other words may be included in a stop-wordlist for some applications, but escape inclusion in other circumstances.Ex. Wastage is sometimes defined as material which temporarily or permanently has evaded the usual lending procedures due to misplacement, damage, non-registration, theft or non-returns.Ex. Questions such as 'Can I help you?' on the part of the librarian are easily deflected by a hasty, perhaps automatic and ill-considered, 'Oh, no thanks' by the user.Ex. 'What if we got the other departments to pay for their own services and materials?' she parried, seeing a faint ray of hope in the idea.Ex. While many scholars concede that military interventions are sometimes permissible, they balk when it comes to deciding whether they are ever a moral duty.Ex. During the rutting season, they are used to fend off other males in an attempt to gather a harem of females to breed with.Ex. This entire target market has steered clear of the public library.Ex. Under the new law, motorists must give 'a wide berth' to stationary emergency vehicles displaying blue, red, or amber emergency warning lights.Ex. There's no polite way to duck out of a dinner party.Ex. This article gives guidance for steering away from some of the more obvious pitfalls when buying software.----* agacharse para eludir = duck out of + harm's way.* eludir la necesidad de = bypass + the need (for).* eludir responsabilidad = pass + the buck.* eludirse = duck away.* eludir una cuestión = dodge + issue.* eludir una obligación = duck + an obligation.* eludir una oposición = negotiate + resistance.* eludir una responsabilidad = shirk + responsibility.* * *verbo transitivoa) <problema/compromiso/pago> to evade, avoidb) < persona> to avoid* * *= bypass [by-pass], dodge, elude, escape, evade, deflect, parry, baulk [balk, -USA], fend off, steer + clear of, give + Nombre + a wide berth, duck out of, steer away from.Ex: She repeatedly bypassed the catalog because she was an inveterate fiction reader and approached the A section of the fiction shelf expecting to find Sholom Aleichem under ALEICHEM.
Ex: But he was wiry and wily, too, and he could often out-run, track, back-track, double-back, and finally dodge unseen in the subway.Ex: The definition of a 'work' has eluded cataloguers for many years, and AACR2 has not found a solution.Ex: Other words may be included in a stop-wordlist for some applications, but escape inclusion in other circumstances.Ex: Wastage is sometimes defined as material which temporarily or permanently has evaded the usual lending procedures due to misplacement, damage, non-registration, theft or non-returns.Ex: Questions such as 'Can I help you?' on the part of the librarian are easily deflected by a hasty, perhaps automatic and ill-considered, 'Oh, no thanks' by the user.Ex: 'What if we got the other departments to pay for their own services and materials?' she parried, seeing a faint ray of hope in the idea.Ex: While many scholars concede that military interventions are sometimes permissible, they balk when it comes to deciding whether they are ever a moral duty.Ex: During the rutting season, they are used to fend off other males in an attempt to gather a harem of females to breed with.Ex: This entire target market has steered clear of the public library.Ex: Under the new law, motorists must give 'a wide berth' to stationary emergency vehicles displaying blue, red, or amber emergency warning lights.Ex: There's no polite way to duck out of a dinner party.Ex: This article gives guidance for steering away from some of the more obvious pitfalls when buying software.* agacharse para eludir = duck out of + harm's way.* eludir la necesidad de = bypass + the need (for).* eludir responsabilidad = pass + the buck.* eludirse = duck away.* eludir una cuestión = dodge + issue.* eludir una obligación = duck + an obligation.* eludir una oposición = negotiate + resistance.* eludir una responsabilidad = shirk + responsibility.* * *eludir [I1 ]vt1 ‹problema› to evade, avoid, dodge; ‹pago› to avoid, evadeun compromiso que no puedes eludir an obligation which you can't evade o duckeludió la persecución de la policía she escaped from o she avoided capture by her police pursuersme eludió la mirada she avoided my gaze, she avoided looking me in the eye2 ‹persona› to avoidme ha estado eludiendo toda la semana she's been avoiding o dodging me all weekconsiguió eludir a los periodistas he managed to avoid o elude the reporters* * *
eludir ( conjugate eludir) verbo transitivo
eludir verbo transitivo to avoid
' eludir' also found in these entries:
Spanish:
capear
- desentenderse
- evitar
English:
avoid
- dodge
- duck
- elude
- evade
- fend off
- skirt
- berth
- bypass
- divert
- fend
- get
- parry
- shirk
- side
* * *eludir vt1. [evitar] [compromiso, responsabilidad] to avoid, to evade;[problema, dificultad, tema] to avoid; [pregunta] to evade, to avoid, to dodge;eludir el pago de una deuda to avoid paying a debt;eludir al fisco to avoid paying taxes;eludir el servicio militar to avoid o get out of doing military service;eludió hacer declaraciones he avoided making any statement;eludió su mirada she avoided his eyesconsiguió eludir a la policía he managed to avoid the police;Dereludir la acción de la justicia to escape justice* * *v/t evade, avoid* * *eludir vtevadir: to evade, to avoid, to elude* * *eludir vb to avoid -
10 esquivar
v.1 to avoid.2 to dodge, to evade, to duck, to fend off.Luis capeó el problema Louis dodged the problem.* * *1 (persona) to avoid, shun2 (golpe) to dodge, elude* * *verb1) to dodge2) avoid* * *1.VT (=evitar) to avoid, shun; (=evadir) to dodge, side-stepesquivar hacer algo — to avoid doing sth, be chary of doing sth
2.See:* * *verbo transitivo < persona> to avoid; <golpe/pregunta> to dodge, evade; <problema/dificultad> to avoid; < responsabilidad> to avoid, evade* * *= dodge, eschew, skate over, parry, skirt, fend off, steer + clear of, give + Nombre + a wide berth, steer away from.Ex. But he was wiry and wily, too, and he could often out-run, track, back-track, double-back, and finally dodge unseen in the subway.Ex. However, most contributors to the debate about the future of SLIS have eschewed practicalities in favour of sweeping and dramatic generalizations.Ex. I'm sorry; I didn't wish to skate over that.Ex. 'What if we got the other departments to pay for their own services and materials?' she parried, seeing a faint ray of hope in the idea.Ex. Bridleways that cross arable land may be legally ploughed up, but not those that skirt a field.Ex. During the rutting season, they are used to fend off other males in an attempt to gather a harem of females to breed with.Ex. This entire target market has steered clear of the public library.Ex. Under the new law, motorists must give 'a wide berth' to stationary emergency vehicles displaying blue, red, or amber emergency warning lights.Ex. This article gives guidance for steering away from some of the more obvious pitfalls when buying software.----* esquivar el problema = sidestep + the problem.* esquivar la cuestión = sidestep + the issue.* esquivar la mirada de Alguien = avert + Posesivo + eyes.* esquivar una cuestión = dodge + issue.* esquivar un problema = duck + issue.* * *verbo transitivo < persona> to avoid; <golpe/pregunta> to dodge, evade; <problema/dificultad> to avoid; < responsabilidad> to avoid, evade* * *= dodge, eschew, skate over, parry, skirt, fend off, steer + clear of, give + Nombre + a wide berth, steer away from.Ex: But he was wiry and wily, too, and he could often out-run, track, back-track, double-back, and finally dodge unseen in the subway.
Ex: However, most contributors to the debate about the future of SLIS have eschewed practicalities in favour of sweeping and dramatic generalizations.Ex: I'm sorry; I didn't wish to skate over that.Ex: 'What if we got the other departments to pay for their own services and materials?' she parried, seeing a faint ray of hope in the idea.Ex: Bridleways that cross arable land may be legally ploughed up, but not those that skirt a field.Ex: During the rutting season, they are used to fend off other males in an attempt to gather a harem of females to breed with.Ex: This entire target market has steered clear of the public library.Ex: Under the new law, motorists must give 'a wide berth' to stationary emergency vehicles displaying blue, red, or amber emergency warning lights.Ex: This article gives guidance for steering away from some of the more obvious pitfalls when buying software.* esquivar el problema = sidestep + the problem.* esquivar la cuestión = sidestep + the issue.* esquivar la mirada de Alguien = avert + Posesivo + eyes.* esquivar una cuestión = dodge + issue.* esquivar un problema = duck + issue.* * *esquivar [A1 ]vt1 ‹persona› to avoid2 ‹golpe› to dodge, evade; ‹pregunta› to avoid, dodge, sidestepintentaron esquivar el tema they tried to dodge o evade the issue3 ‹problema/dificultad› to avoid; ‹responsabilidad› to avoid, evade* * *
esquivar ( conjugate esquivar) verbo transitivo ‹persona/problema/dificultad› to avoid;
‹golpe/pregunta› to dodge, evade;
‹ responsabilidad› to avoid, evade
esquivar verbo transitivo
1 (un obstáculo, golpe) to dodge: menos mal que pudo esquivar el árbol que había caído en la carretera, luckily he was able to dodge the tree that had fallen across the road
2 (a una persona) to avoid, dodge: me está esquivando, he's avoiding me
' esquivar' also found in these entries:
Spanish:
burlar
- cuneta
- huir
- esquinazo
English:
dodge
- elude
- fend off
- sidestep
- way
- avoid
- divert
- duck
- fend
- fudge
- side
* * *esquivar vt1. [golpe] to dodge;[valla, obstáculo] to clear;trató de esquivar al perro para no atropellarlo he tried to avoid the dog so as not to knock it down2. [persona, discusión, tema] to avoid;[pregunta] to evade, to dodge; [compromiso, responsabilidad] to evade, to get out of; [problema, inconveniente] to avoid, to get round* * *v/t avoid, dodge fam* * *esquivar vt1) evadir: to dodge, to evade2) evitar: to avoid* * *esquivar vb1. (golpe) to dodge2. (persona) to avoid -
11 dead
I [ded]1) (no longer living) mortothe dead man, woman — il morto, la morta
a dead body — un morto, un cadavere
to play dead — fare finta di essere morto, fare il morto
drop dead! — colloq. crepa!
to shoot sb. dead — uccidere qcn. (sparando)
"wanted, dead or alive" — "ricercato, vivo o morto"
to give sb. up for dead — dare qcn. per spacciato
I'm absolutely dead after that walk! — colloq. sono stanco morto dopo quella camminata!
4) (not functioning, idle) [ battery] scarico; [ bank account] estinto; [ capital] infruttifero, improduttivo5) (impervious)to be dead to sth. — essere insensibile a qcs
7) (absolute)a dead calm — una calma assoluta o piatta
••II [ded]you do that and you're dead meat! — AE colloq. fallo e sei un uomo morto!
1)2) fig. (depths)III [ded]at dead of night in the dead of night nel cuore della notte, a notte fonda; in the dead of winter — in pieno inverno
avverbio assolutamente"dead slow" — aut. "a passo d'uomo"
to be dead against — essere completamente contrario a [idea, plan]
* * *[ded] 1. adjective1) (without life; not living: a dead body; Throw out those dead flowers.) morto2) (not working and not giving any sign of being about to work: The phone/engine is dead.) guasto3) (absolute or complete: There was dead silence at his words; He came to a dead stop.) assoluto2. adverb(completely: dead drunk.) completamente- deaden- deadly 3. adverb(extremely: deadly dull; deadly serious.) tremendamente- dead end- dead-end
- dead heat
- dead language
- deadline
- deadlock* * *I [ded]1) (no longer living) mortothe dead man, woman — il morto, la morta
a dead body — un morto, un cadavere
to play dead — fare finta di essere morto, fare il morto
drop dead! — colloq. crepa!
to shoot sb. dead — uccidere qcn. (sparando)
"wanted, dead or alive" — "ricercato, vivo o morto"
to give sb. up for dead — dare qcn. per spacciato
I'm absolutely dead after that walk! — colloq. sono stanco morto dopo quella camminata!
4) (not functioning, idle) [ battery] scarico; [ bank account] estinto; [ capital] infruttifero, improduttivo5) (impervious)to be dead to sth. — essere insensibile a qcs
7) (absolute)a dead calm — una calma assoluta o piatta
••II [ded]you do that and you're dead meat! — AE colloq. fallo e sei un uomo morto!
1)2) fig. (depths)III [ded]at dead of night in the dead of night nel cuore della notte, a notte fonda; in the dead of winter — in pieno inverno
avverbio assolutamente"dead slow" — aut. "a passo d'uomo"
to be dead against — essere completamente contrario a [idea, plan]
-
12 hit
1. n удар, толчокpinch hit — удар, выполненный за другого игрока
2. n попадание3. n вчт. результативное обращение в память ЭВМ; релевантная выдача4. n успех; удача; удачная попыткаlucky hit — неожиданный успех, счастливый случай, везение
a hit that will never come again — случай, который больше не представится
to be a hit — иметь успех, произвести сенсацию
hit ratio — процент удач; результативность
5. n спектакль, концерт, фильм, имеющий большой успех; нашумевшая пьеса, книга; популярная песенка, шлягер, «хит»smash hit — спектакль, имеющий сенсационный успех
6. n выпад; ядовитое, ехидное, саркастическое замечание7. n выигрыш8. n сл. доза наркотика9. n сл. предумышленное убийство гангстерами10. v ударять11. v ударяться12. v попадать; поражать, ранитьhit home — попасть в цель; попадать в самую точку
13. v затрагивать, уязвлять; задевать за живоеto hit the high spots — касаться только главного или наиболее интересного; затрагивать только основные моменты
14. v наносить ущерб; причинять неприятности, страдания15. v найти, напасть, натолкнуться; обнаружитьhit up — находить; найти; нападать; напасть
16. v прийтись впору, подойти; понравиться17. v разг. амер. добраться, попасть18. v разг. достигать19. v разг. амер. разг. брать в долг; выпрашиватьto hit the road — выступать в поход, отправляться в путь
you have hit it — вы попали в цель; вы попали в точку, вы угадали; вы правы
to hit the nail on the head — правильно угадать, попасть в точку
to hit the bottle — пьянствовать, прикладываться к бутылке
to hit the hay, to hit the sack — завалиться спать
to hit the headlines — стать сенсацией, произвести сенсацию
Синонимический ряд:1. shot (adj.) shot; struck; wounded2. achievement (noun) achievement; click; knockout; masterstroke; sellout; success3. blow (noun) blow; clout; crack; pound; punch; slap; smack; sock; stroke; thwack; whack4. collision (noun) collision; crash; impact5. knock (noun) knock; lick; rap; swat; swipe; wipe6. smash (noun) bang; bell ringer; smash; succes fou; ten-strike; wow7. achieve (verb) accomplish; achieve; attain; gain; reach; win8. affect (verb) affect; befit; fit; suit; touch9. attack (verb) assail; assault; attack; beset; fall on; go at; have at; occur; sail in; storm10. beat (verb) beat; clobber; club; punch; sock11. collide with (verb) collide with; impact12. crash (verb) bump; butt; clash; collide; crash; jostle13. find (verb) come upon; discover; find; happen upon; meet with14. happen (verb) chance; happen; light; luck; meet; stumble; tumble15. happened (verb) bumped; chanced; happened; lighted or lit; met; stumbled; tumbled16. strike (verb) bash; buffet; catch; clout; ding; flail; kick; knock; pop; slam; slog; smack; smash; smite; smote; strike; swat; thrash; whack; wham17. struck (verb) caught; clouted; occurred; popped; slogged; smote/smitten or smote; socked; struck; swatted; whacked -
13 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
14 height
1. n высота, вышина2. n ростwhat is her height? — какого она роста?; какой у неё рост?
3. n высота над уровнем моря4. n тех. высотная отметка5. n астр. высота над горизонтом6. n вершина, верх, верхушка7. n часто холм, возвышенность, высота8. n верх, высшая степень; апогей; разгар9. n библ. небеса10. n арх. знатность11. n арх. возвышенность натуры12. n арх. тех. подъём стрелыСинонимический ряд:1. elevation (noun) altitude; elevation; eminence; highness; loftiness; size; stature; tallness2. extreme (noun) extreme; limit; utmost3. peak (noun) acme; apex; apogee; climax; crest; crown; culmination; meridian; peak; pinnacle; summit; top; vertex; zenith4. rise (noun) alp; hill; mountain; prominence; rise; slopeАнтонимический ряд:depth; nadir -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 shooting
['ʃuːtɪŋ] 1.1) (act) (killing) uccisione f. (con arma da fuoco)3) (in hunting) caccia f.4) sport (at target etc.) tiro m.5) cinem. riprese f.pl.2.* * *shooting /ˈʃu:tɪŋ/A n. [uc]2 lo sparare; spari (collett.); sparatoria; scontro a fuoco; tiro ( con arma da fuoco); tiro al bersaglio: I heard shooting, sentii degli spari5 terreno di caccia; bandita7 (bot.) il germogliare; germoglioB a. attr.2 di (o da) caccia: shooting boots, stivali da caccia; shooting box (o shooting cabin), capanno da caccia; shooting jacket, giacca da caccia; (giacca alla) cacciatora; shooting party, partita di caccia; ( anche) comitiva di cacciatori● (autom. antiq.) shooting brake, familiare □ shooting butt, bersaglio; sagoma □ ( sport) shooting chance, occasione di tiro a rete □ shooting competition (o shooting contest), gara di tiro al bersaglio (o di tiro a segno) □ shooting gallery, sala di tiro; ( nei luna park) tiro a segno; ( slang USA) covo di drogati □ ( slang USA) shooting iron, arma da fuoco ( fucile, rivoltella, ecc.) □ shooting lodge, casino di caccia □ shooting match, gara di tiro □ ( biathlon) shooting penalty, penalità per il tiro □ shooting platform, piattaforma di tiro □ shooting position, ( calcio, ecc.) posizione buona per poter tirare; ( tiro) posizione di tiro □ shooting pocket, carniere □ ( calcio) shooting practice, esercitazioni di tiro in porta (o a rete) □ shooting range (o shooting ground), tiro a segno; poligono di tiro □ ( sport) shooting the rapids, torrentismo □ ( USA) shooting saloon, tiro a segno □ (cinem.) shooting script, sceneggiatura □ the shooting season, la stagione della caccia; la stagione venatoria □ (astron.) shooting star, stella cadente, stella filante ( meteora) □ shooting stick, bastone trasformabile in sedile □ ( slang) shooting-up, iniezione di droga in vena; buco (pop.) □ (fam.) shooting war, guerra calda.* * *['ʃuːtɪŋ] 1.1) (act) (killing) uccisione f. (con arma da fuoco)3) (in hunting) caccia f.4) sport (at target etc.) tiro m.5) cinem. riprese f.pl.2. -
17 dead
dead [ded]1. adjectivea. [person, animal, plant] mort• will he do it? -- over my dead body! (inf) il le fera ? -- il faudra d'abord qu'il me passe sur le corps !• I wouldn't be seen dead with him! (inf) pour rien au monde je ne voudrais être vu avec lui !• I wouldn't be seen dead in that pub! (inf) il est hors de question que je mette les pieds (inf) dans ce bar !• you're dead meat! (inf!) t'es un homme mort ! (inf)b. [limbs] engourdic. [battery] à plat ; [town] mortd. ( = absolute, exact) to hit sth dead centre frapper qch en plein milieu• it's a dead cert (inf!) c'est sûr et certain2. adverb3. noun4. plural noun5. compounds* * *[ded] 1.1)2.1) ( no longer living) mortthe dead man/woman — le mort/la morte
to play dead — faire le mort/la morte
dead and buried — lit, fig mort et enterré
I'm absolutely dead! — (colloq) ( exhausted) je suis mort! (colloq)
2) ( extinct) [language] mort; [custom] désuet/-ète; [issue] dépassé; [fire] mort3) (dull, not lively) [place] mort; [audience] apathique4) (not functioning, idle) [battery] à plat; [capital] inactif/-ivethe phone went dead — tout d'un coup, plus rien (sur la ligne)
5) ( impervious) insensible (to à)6) ( numb) [limb] engourdi7) ( absolute)3.adverb surtout GB (absolutely, completely) absolumentdead on time — pile (colloq) à l'heure
dead on six o'clock — à six heures pile (colloq)
dead easy — (colloq) simple comme bonjour (colloq)
they were dead lucky! — (colloq) ils ont eu du pot! (colloq)
dead drunk — (colloq) ivre mort
dead tired — (colloq) crevé (colloq), claqué (colloq)
I was dead scared! — (colloq) j'avais une trouille bleue! (colloq)
you're dead right! — (colloq) tu as parfaitement raison!
‘dead slow’ — Automobile ‘roulez au pas’
to be dead against — être totalement opposé à [idea, plan]
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18 dead
[ded] adjshe's been \dead for three years sie ist [schon] drei Jahre tot;to be \dead on arrival beim Eintreffen ins Krankenhaus bereits tot sein;\dead body Leiche f;to drop \dead tot umfallen;to shoot sb \dead jdn erschießen;to be shot \dead erschossen werdenacid rain has become a \dead issue über sauren Regen spricht heute keiner mehr;my cigarette is \dead meine Zigarette ist ausgegangen;are these tins \dead? brauchst du diese Dosen noch?;\dead language tote Sprache;\dead volcano erloschener Vulkanmy legs have gone \dead meine Beine sind eingeschlafen\dead performance glanzlose Vorführung\dead capital totes Kapital;to be \dead on one's feet zum Umfallen müde seinand then the phone went \dead und dann war die Leitung tot;the phone has gone \dead die Leitung ist tot;the line went \dead die Leitung brach zusammenthat remark was a \dead giveaway diese Bemerkung sagte alles;wow, \dead centre! hui, genau in die Mitte!;to be in a \dead faint in eine tiefe Ohnmacht gefallen sein;\dead silence Totenstille f;we sat in \dead silence keiner von uns sagte auch nur ein Wort;to come to a \dead stop zum völligen Stillstand kommento be \dead tief und fest schlafen;\dead ball toter Ball (Ball, der ohne Bewertung ins Aus geht)PHRASES:over my \dead body nur über meine Leiche ( fam)you'll be \dead meat if you ever do that again ich kill dich, wenn du das noch einmal machst! (sl)\dead men tell no tales ( tell no tales) Tote reden nicht;to be \dead from the neck strohdoof sein ( fam)to be a \dead ringer for sb ein Doppelgänger von jdm sein, für jdn durchgehen können;to be \dead and buried tot und begraben sein;I wouldn't °be seen \dead in that dress so ein Kleid würde ich nie im Leben anziehen;I wouldn't °be seen \dead in that pub in diese Kneipe würden mich keine zehn Pferde bringen advI'm \dead beat ich bin todmüde;your analysis is \dead on target deine Analyse trifft genau ins Schwarze;you're \dead right du hast vollkommen [o absolut] Recht!;“\dead slow” „Schritt fahren“;\dead certain todsicher ( fam)\dead drunk stockbetrunken;\dead easy ( esp Brit) kinderleicht;to have been \dead lucky Schwein gehabt haben (sl)to be \dead set against sth absolut gegen etw akk sein;to be \dead set on sth etw felsenfest vorhaben;\dead silent totenstill;\dead still regungslos;\dead tired todmüdethe town hall is \dead ahead die Stadthalle liegt direkt da vorne;to be \dead in the centre genau in der Mitte sein;\dead on five o'clock Punkt fünf;\dead on target genau im Ziel;\dead on time auf die Minute genau;to be \dead on time pünktlich wie die Maurer sein ( fam)PHRASES:to stop \dead in one's tracks auf der Stelle stehen bleiben;to stop sth \dead in its tracks etw völlig zum Stillstand bringen;his political career was stopped \dead in its tracks seine politische Karriere fand ein jähes Ende;to tell sb sth \dead straight jdm unverblümt die Wahrheit sagen;are you coming to the party? - \dead straight I am gehst du auf die Party? - darauf kannst du wetten! ( fam) n1) ( people)you're making enough noise to wake the \dead! bei dem Lärm kann man ja Tote aufwecken!;let the \dead bury the \dead lasst die Toten die Toten begraben;to come back from the \dead ( come back to life) aus dem Jenseits zurückkommen, von den Toten zurückkehren;to show [some] respect for the \dead den Toten Respekt zollen [o erweisen];2) to rise from the \dead ( recover from an illness) [von den Toten] auferstehen, wiederauferstehen ( iron) sports sich akk fangen3) ( right in the middle)in the \dead of night mitten in der Nacht;in the \dead of winter im tiefsten Winter -
19 zbliż|yć
impf — zbliż|ać pf Ⅰ vt 1. (przysunąć) [osoba] to move [sth] close/closer (do czegoś to sth)- zbliżyć słuchawkę do ucha to move a. bring the receiver close/closer to one’s ear- zbliżyć kartę do czytnika to place a card in front of the reader2. (poprawić relacje) [sytuacja, przeżycie] to bring [sb] closer (do kogoś to sb)- to ich do siebie zbliżyło it brought them (closer) together- problemy zbliżają ludzi problems bring people together3. (ułatwić osiągnięcie, zrozumienie) to bring [sb] closer (do czegoś to sth)- zbliżyć kogoś do celu to bring sb closer to their target- zbliżyć kogoś do jakiegoś zagadnienia to familiarize sb with an issue4. (uczynić podobnym) zbliżać kogoś/coś do czegoś to make sb/sth resemble sth Ⅱ zbliżyć się — zbliżać się 1. (przybliżyć się) [osoba, pojazd, dźwięk] to approach vt, to come near/nearer; [ciśnienie, prędkość] to near vt, to approach vt- zbliżyć się do kogoś/czegoś to approach sb/sth, to come near/nearer to sb/sth- wojsko zbliżało się od strony lasu the soldiers were coming from the direction of the forest- wskazówka minutowa zbliżała się do cyfry dwanaście the minute hand was approaching twelve o’clock- zbliżał się do dziewięćdziesiątki he was approaching ninety- temperatura zbliżała się do stu stopni the temperature was approaching a. nearing a hundred degrees- zbliżający się warkot silników the approaching murmur of engines- nie zbliżaj się! stay back!- nie zbliżaj się do niej stay away from her2. (zaprzyjaźnić się) [osoby] to grow (closer) together 3. (być zbliżonym) to resemble vt- tutejszy klimat zbliża się do śródziemnomorskiego the climate here resembles that of the Mediterranean4. (osiągnąć postęp) [osoba] to get close (do czegoś to sth)- zbliżyć się do celu to get close to one’s target- zbliżamy się do porozumienia we are (getting) close to an agreement- zbliżać się do końca [osoba] to be coming up to the end- zbliżamy się do końca sezonu we are nearing the end of season5. (nadchodzić) [noc, południe] to approach; [lato, rozpoczęcie] to approach, to draw on- zbliżać się wielkimi krokami to be approaching fast- w miarę zbliżania się zimy as the winter drew on- zbliżać się do końca a. ku końcowi [książka, projekt] to near completion- zbliża się szósta it’s coming up to six o’clock- zbliżała się północ it was approaching midnight- zbliżał się termin wyjazdu the day of departure was approaching- już rok się zbliża, od kiedy… it’s nearly a. it will soon be a year since…- zbliżająca się burza the upcoming stormThe New English-Polish, Polish-English Kościuszko foundation dictionary > zbliż|yć
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20 space
1. n протяжённость; площадь; пространство, пределы2. n место3. n космос, космическое пространство4. n расстояние, промежуток, интервал5. n интервалspace code — код интервала; код пробела
6. n период времени, промежуток времениa space of three years — промежуток времени в три года, трёхлетний период
too short a space between arrival and departure — слишком короткий промежуток между приездом и отъездом
space out — растягивать; увеличивать промежутки
7. n место в газете, газетная площадь8. n время для выступления по телевидениюhead space — верхнее поле, головка
9. n сл. место в жизни; жизньshe liked the space he was in — ей нравилось положение, которое он занимал
bin space — полезное место; ёмкость
10. n мат. поле11. n мат. пространство12. n полигр. шпация, пробельный материалspace line — линейка, шпон; пробельная строка
13. n амер. место в общественном транспорте14. n амер. место или места в пассажирском самолёте15. a космическийthe space age — космический век, космическая эра
space communication — космическая связь, связь в космосе
16. a относящийся к пространству, пространственный; трёхмерный17. v оставлять промежутки; расставлять с промежуткамиto space families — иметь детей с промежутками в несколько лет; планировать семью
18. v полигр. набирать вразрядкуto space out — набирать вразрядку; разгонять строку
19. v делать пропуски, оставлять пустые местаСинонимический ряд:1. off-planet (adj.) alien; exobiological; extraterrestrial; galactic; interplanetary; interstellar; off-planet; space-age; unearthly2. berth (noun) berth; seat; spot3. infinite distance (noun) cosmos; countless galaxies; galaxy; illimitable distance; infinite distance; infinity; interstellar space; limitless void; outer space; universe4. room (noun) amplitude; area; breadth; chasm; distance; expanse; expansion; gap; hiatus; range; room; spread5. time (noun) bit; extent; interval; period; season; span; spell; stage; stretch; time; while6. range (verb) align; apportion; arrange; keep apart; line up; organise; organize; place; range; separate; set at intervals; spreadАнтонимический ряд:closeness; crowd; disorder
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